WHAT IT IS
This moisturizing, curl-loving gentle cleanser is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine. Plus, it’s a non-stripping, color-safe shampoo that’s free of sulfate cleansers.
WHO IT’S FOR
All Curl Types: Wavy (2A-2C), Curly (3A-3C), Coily (4A-4C)
Start on wet hair and apply from roots to ends. When shampooing, use small stationary, circular movements on scalp to avoid tangling
Oil and Butter Blend:
Jojoba Oil: decadent oil rich in omega fatty acids.
Avocado Oil: plant oil rich in oleic acid, omega-9.
Coconut Oil: lightweight oil known to penetrate strands.
Cocoa Butter: decadent plant butter powered by fatty acids.
Shea Butter: nutrient-rich butter.
Rich Moisture Mix: A blend of humectants that help provide moisturizing benefits.